{"id":21770,"date":"2021-04-25T14:18:18","date_gmt":"2021-04-25T14:18:18","guid":{"rendered":"http:\/\/anthillglobal.co.uk\/new\/?page_id=21770"},"modified":"2021-04-26T06:26:29","modified_gmt":"2021-04-26T06:26:29","slug":"market-entry-options","status":"publish","type":"page","link":"https:\/\/asasanthill.com.ng\/index.php\/market-entry-options\/","title":{"rendered":"Market Entry Options"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Market Entry Options<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

There are many options for entering an overseas market and choosing the right one depends on a number of factors.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Your choice will involve a trade-off between the amount of control you want and the level of commitment of your resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

CHOOSING THE BEST OPTION<\/b><\/p>

Before choosing a market entry strategy take the time to evaluate your business and its strengths and weaknesses.<\/strong>\u00a0Ask yourself the following questions:<\/p>

\u2022 How is business conducted in your industry sector and in the target market?
\u2022 What export experience does your company have?
\u2022 How much finance do you have available?
\u2022 How much after sales support or service is needed?
\u2022 What degree of control are you happy with?
\u2022 What level of resource commitment are you prepared to make?
\u2022 What is your current level of ability to increase capacity?
\u2022 How much time can you spend travelling to the market?
\u2022 What entry option is best suited to your product or service?<\/p>

COMMON\u00a0 ENTRY OPTIONS<\/strong><\/p>

Direct exporting<\/strong>\u00a0\u2013 Contacting potential customers overseas directly and selling to them. This can include exporting online, regular trade visits and establishing an overseas office to sell or manufacture locally. This is the option that allows the greatest control for your business but is generally the most expensive.<\/p>

Indirect exporting via distributor<\/strong>\u00a0\u2013 Company sell to a distributor(s) who then re-sells, at a profit, to the end user or an additional intermediary.<\/p>

Indirect exporting via agent<\/strong>\u00a0\u2013 Using an in-market representative to procure and negotiate sales. Agents take a percentage of the sales as payment for their services.<\/p>

Partnerships<\/strong>\u00a0\u2013 Partnering with a local company in the form of strategic alliances and joint ventures. They may on-sell, represent or manufacture your product for you.<\/p>

Licensing, franchising and royalties<\/strong>\u00a0\u2013 A licensing agreement authorises another company to use your intellectual property (IP). They then have the right to use your IP to manufacture using your technologies and\/or operate your business model and brand. Royalties are typically a percentage of sales derived from use of the licensed IP.<\/p>

\u00a0<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Market Entry Options There are many options for entering an overseas market and choosing the right one depends on a number of factors. Your choice will involve a trade-off between the amount of control you want and the level of commitment of your resources. CHOOSING THE BEST OPTION Before choosing a market entry strategy take […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21770","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/asasanthill.com.ng\/index.php\/wp-json\/wp\/v2\/pages\/21770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asasanthill.com.ng\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/asasanthill.com.ng\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/asasanthill.com.ng\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asasanthill.com.ng\/index.php\/wp-json\/wp\/v2\/comments?post=21770"}],"version-history":[{"count":28,"href":"https:\/\/asasanthill.com.ng\/index.php\/wp-json\/wp\/v2\/pages\/21770\/revisions"}],"predecessor-version":[{"id":22024,"href":"https:\/\/asasanthill.com.ng\/index.php\/wp-json\/wp\/v2\/pages\/21770\/revisions\/22024"}],"wp:attachment":[{"href":"https:\/\/asasanthill.com.ng\/index.php\/wp-json\/wp\/v2\/media?parent=21770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}